Modern brands attempt to promote themselves in a variety of different ways. They may advertise themselves on television, radio, and social media. Some brands also set up pop-up shops at shopping malls and other public spaces to show off their product range.
Plenty of growing businesses also attempt to promote themselves using promotional products. These are items that aren’t necessarily part of the brand’s product collection, but they feature the brand name or logo. Businesses often give out such promotional products for free because they remind people about their brand and help them get greater exposure.
There are many dos and don’t when deciding what promotional products to create for your brand. However, most marketers would agree that promotional products should be useful items that people will use regularly. In this guide we have compiled a list of 7 useful promotional products to consider for your brand.
1. USB Flash Drives
USB flash drives are commonly used as promotional products. These items are compact, but have just about enough surface area to accommodate a brand logo or company name.
Just about everyone needs to use a USB flash drive at some point. Whether it’s to transfer files from their work computer or to load up a music playlist onto their car stereo system.
USB flash drives have also plummeted in cost over the years. A 32 GB USB flash drive used to cost around $100 in 2010. You can now find 32 GB USB flash drives from leading brands such as SanDisk and Kingston for less than $15. This makes them both an affordable and incredibly useful production product.
2. Water Bottles
Water bottles are another popular choice for company promotional products. Such bottles come in various shapes and sizes, meaning you could probably find a design that is both functional and aligns with your brand’s aesthetic. For example, if your brand sells rugged sports boots, you could opt for a heavy-duty rubber coated water bottle promotional product.
The great thing about using water bottles as a promotional product is that most people need them from time to time. Sports enthusiasts might need to use their water bottle multiple times per week, while someone who goes on outings such as picnics or trail walks every couple of months can also benefit from owning one. So consider getting a range of colorful water bottles and having your company logo and name printed on it.
Pens are arguably the most commonly stolen items at colleges and offices. Everyone needs to own at least a couple of pens regardless of who they are and what they do. This also makes pens the perfect promotional product.
If someone needs to take down notes in class or simply sign a document, they will reach for your branded promotional product pen. When someone else asks to borrow a pen from their classmate or colleague, they will see your brand on it, which gives your brand greater exposure.
4. Tote Bags
Tote bags are always a great choice for promotional items. People use tote bags in all sorts of situations. You might grab one to avoid using plastic bags at the grocery store. Similarly, you might stuff your shoes into a tote bag when you’re packing for a camping trip.
Despite their obvious usefulness, people don’t really go out of their way to buy tote bags. This means any tote bag they receive from someone, such as a company at a promotional event, will likely stay with them for many months or even years.
Tote bags are generally made from thin fabric so they tend to be relatively inexpensive. They also have a huge surface area onto which you can print your brand name and logo. People carrying around these tote bags with them on their shopping sprees are essentially doing free promotion for you, so consider ordering a set of custom tote bags and handing them out to people at your next promotional event.
5. Bottle Cap Opener
Bottle cap openers are an underrated tool that just about everyone needs at some point. Many soda companies and breweries still haven’t adopted screw caps for their bottled products, so people will need to use a bottle cap opener to open these bottles.
Everyone from college students to entrepreneurs needs a bottle cap opener in their home. This makes them an excellent promotional product. You can even opt to get special bottle cap openers with fridge magnets attached to them to encourage people to stick them to their fridge. This puts the tool in plain view for anyone that visits the owner’s kitchen and this gets your brand free exposure.
No one wants to be caught out in the rain without an umbrella. However, many people are still hesitant to put down money on one when it isn’t currently raining. This means people are likely to accept just about any umbrella they receive as a gift.
Umbrellas are large noticeable items, which makes them great as promotional items. No one can ignore your company logo when it is printed onto a large piece of unfolded fabric on the street, so consider sourcing some high-quality umbrellas and using them as promotional products.
Choosing a toothbrush as a promotional item may seem strange at first, but the truth is that most people will keep any toothbrush they receive as a gift. This toothbrush might come in handy if they have an overnight guest staying with them or simply because they don’t want to go to the store to purchase a new one.
Getting Your Promotional Products Professionally Printed
As you can see, there are plenty of useful promotional products to choose from to promote your brand. So try going over the list of items discussed above when you set out to purchase promotional products for your company. If you’re looking for some professionally branded promotional products, check out the selection over at Groggy Dog.