Useful Promotional Products & Swag
At Groggy Dog, we understand the power of using swag like promotional T shirts to express your brand identity and create name recognition for your business. Through branded materials, weâ€™ve helped countless brands achieve huge boosts in sales and greater success in their industries.
Are you unsure whether useful promotional products are the right marketing move for your company? Let’s take a look at a few of the reasons why promo products will outperform most other marketing strategies.
Why Promotional Products Make Great Marketing
With the rise of social media, many companies are putting more of their marketing budget toward online advertisements. However, these types of ads will never beat the personal touch of promotional products.
They’re Natural and Unforced
Promotional product marketing has a very organic, person-to-person feel. While some marketing tactics can feel unnatural and overly “sales-y,” this isn’t something you have to worry about with promotional products â€” they market brands through items that people would use regardless, from T-shirts to mugs to bags.
They Boost Brand Recognition
With every promotional item you create, your company logo, slogan, colors, and trademarked images will be out in the world for anyone to see. The more engaging you make these aspects look with proper design, the more people will be curious to learn more about your brand simply based on visual appeal.
This is where Groggy Dog comes in. We have many years of experience creating ideal designs for promotional products. No matter what your brand identity might be, we can take your specifications and use them to craft a range of promotional items that speak in your brand voice loud and clear.
They Build Better Relationships With Customers
Most businesses want to foster a sense of community between themselves and their customer base. However, making this happen can be tricky, especially for businesses that are online only with no brick-and-mortar store.
Promotional items can be a very effective way of building your relationships with customers. When they use the products that feature your company logo and brand name, they will think of your company and what you stand for. These small organic reminders will help to keep your brand at top-of-mind.
What Are the Most Popular Types of Promotional Items?
One of the reasons our Groggy Dog clients keep coming back is our huge variety of promotional items to choose from. However, the number of choices can also be overwhelming, especially for marketing teams that are creating unique and useful promotional products for the first time.
As you’re deciding which items from our selection to choose, make sure to keep usefulness at the forefront of your mind. The more often your target audience will use the items they receive, the more advertising you will get from this exchange.
Useful Promotional Products for Employees
Many of our clients create promotional products for their employees to use while at work. The types of items that are most helpful in the workplace will depend on your industry.
Many of these items are used regularly across a variety of fields:
- Work gloves
- Non-slip shoes
- Water bottles
- Stress balls
Promo products that your employees will love also make great thank-you gifts for all their hard work.
Useful Promotional Products for Customers
When it comes to creating promotional products that will be useful for your customers, it all depends on your target audience and the specific needs you’re trying to meet. Here are some of the most popular promotional items among our clients that customers will get lots of use out of:
- Tote bags
- Wine and beer glasses
- Water bottles
- Phone cases
Don’t forget to prioritize aesthetics! Items that look nicer will be used more frequently â€” and, as a result, display your brand more often.
How to Choose the Best Promotional Products for Your Brand
The design and creation of promotional items is an investment that you’re sure to see a return on. Before you place your order, though, take the time to carefully curate your items so that they are sure to reach the right audience in the right way.
Determine Your Target Audience
Who are your items meant for? For some companies, all your products are designed for specific age groups or people with certain interests. Others focus on providing value for people across all age groups and lifestyles. Make sure you have a clear understanding of who your items are for and why those individuals would want to use them.
Design Multiple Bundles for Different Settings
The types of promotional items you hand out should depend on where and how you’re distributing them. For instance, you’ll want to offer different items at a trade show or fundraiser than you would to customers in person or when thanking a customer for their business with a special gift.
Consider Creating Swag Boxes for Individuals
Building customized swag boxes for individual customers is a great way to foster brand loyalty. And with influencer marketing, you may be able to advertise to that person’s own audience just by sending them a gift package.
Keep Trying New Promotional Items
It’s great to discover that the promotional product line you’ve created is working for you. However, don’t hesitate to keep trying out new items to determine whether you’re able to connect with an even wider audience.
Boost Your Branding Today With Groggy Dog
From custom T-shirts and reusable cups to PPE and workplace attire, we’ve got it all at Groggy Dog. We’ll work alongside you each step of the way to find your next popular promotional item and make a lasting impression on your community. Get in touch with us today to get started.