When it comes to having success as a brand, standing out from the crowd is essential. These days, companies must use all of the resources available to them to do so.
If you want to make your business memorable in your customers’ eyes, creating personalized swag that reflects your brand is one of the most effective ways to go about it. At Groggy Dog, our number one goal is designing promotional swag that helps our clients connect with their audience.
Whether you’re handing out personalized swag at marketing events or sending custom promotional gifts to your top customers, our team can help you create promo products guaranteed to wow your clientele and build brand loyalty.
Custom Promotional Products to Boost Your Brand
Not sure where to get started with promotional swag for your business? There are many options to choose from when you work with Groggy Dog, making it easy to craft personalized swag packages that suit your brand voice and budget.
Our dedicated team works closely with each client to understand their unique brand aesthetic and their goals with promotional products. Designing personalized wag can have many positive effects on the success of your business, and our team will help you to determine what objectives you’re aiming for to design your items more effectively.
What Kinds of Personalized Swag Can I Create?
When you’re in the process of creating promotional products, the two most important factors are brand expression and value. There’s a reason you’re displaying your logo on an item and not just on a poster or online ad.
Personalized swag is an elevated version of typical advertisements — it gets your brand’s voice across while also offering value to your potential customers in the form of practical items.
Some of the most common types of personalized swag include custom pens, tote bags, water bottles, T-shirts, mugs, and hats. These are all great examples of small yet useful products that your customers probably already use on a regular basis.
With your personalized swag, your customers will simply continue to use the types of items they already use, only now with your logo prominently on display.
To choose the best products for your company’s needs, you’ll need to take into account what kinds of items your typical customers would find value in.
For example, a gym could give out custom pens to potential customers during a promotional event. However, it might make more sense to distribute items that could be used at the gym itself, such as custom water bottles, T-shirts, or baseball caps.
Your goal should be to maximize your investment by designing your personalized swag with your customers in mind.
What items will they find value in? How will your promotional gifts make your customers feel more connected to your brand? Every promotional product should be carefully chosen, designed, and delivered to your customers in a way that supports your goals and marketing strategies.
Keep in mind that personalized swag can also elevate many situations outside of corporate or marketing settings. The Groggy Dog team frequently works with nonprofits, schools, sports teams, and other organizations to create customized items that support each group’s unique image.
Creating custom swag can have many benefits outside of driving sales. Some of these can include organization awareness, school pride on campus, and a sense of unity among teammates.
Creating Custom Swag with Groggy Dog: What Does the Process Look Like?
When you work with Groggy Dog to design and create your promotional products, you’ll love how simple the process is. Our expansive knowledge of promo products and promotional marketing allows us to provide high-quality service to all of our customers, no matter what their needs and goals might be.
To begin the process, you’ll have a one-on-one consultation with a Groggy Dog promotional expert, who will walk you through your options.
During the consultation, you’ll communicate your personalized swag needs and your goals for your products. Then, your representative will recommend various items and customization options to help you reach your goals.
The entire customization process will be tailored to your timeline so we can ensure that you’ll have the items you need when you need them. Once you’ve picked from our huge selection of customizable products, we’ll get started on your order and maintain open communication while we work on fulfilling it.
Before you know it, your personalized swag will be in your hands and ready to hand out to your customers! Whenever you’re ready to order another batch or try out some new customized products, just give us a call and we’ll get you started right away.
Why Work with Groggy Dog?
With so many options out there, you may wonder why Groggy Dog is the promotional product company to choose for your business.
At Groggy Dog, quality is our top priority. That goes for both the high-quality products and materials we offer and the value we bring to our clients through our excellent customer service.
With more than 20 years of experience in the field, our reputation for top-tier promo products in the Denton, Lewisville, Plano, Keller, and Frisco areas simply can’t be denied.
Our sterling reputation in the business doesn’t just matter to our customers — it matters to our suppliers too.
We’ve created strong relationships with more than 3,000 product suppliers over our many years in business that allow us to provide only the best items to our customers.
All of our partners have nothing less than an A+ quality rating, and that, combined with our 30-day Quality Satisfaction Guarantee, gives our Groggy Dog customers the peace of mind they deserve.
Photo: https://goo.gl/maps/BDRFFeAqsEQvCvtx6
Reasons to Create Personalized Swag for Your Business
Are you on the fence about investing in personalized swag for your brand? Here are a few of the reasons we recommend custom promotional products to every company, organization, or campus.
Increase Brand Awareness
Print and online advertisements can help you get your brand logo and message out there, but authentic and incidental advertising can also go a long way. This type of advertising happens when potential customers receive personalized swag with your logo on it or see someone else wearing or using branded items.
One of the best parts of incidental advertising is its low cost. The only price you’ll have to pay is the initial cost of the branded items. Once they’re out there in the world, you’ll receive free advertising from your customers whenever they use their promo products in public.
Display Credibility
Many potential customers will think more highly of a brand if they know that other people already use and find value in the company’s products or services.
When your future clients see others wearing a branded hat or T-shirt with your logo prominently displayed, it will convey a sense of trustworthiness for your brand that will make them more likely to engage.
Moreover, seeing your logo and brand name on tangible items rather than an online or print ad will make your company seem more legitimate to those who see your personalized merchandise firsthand.
Create Value for Customers
People are much more likely to engage with or support a company they feel provides real value. Value can take many forms, including useful products or services, great customer service, and a unique brand culture that makes customers feel like they’re part of a community.
You already provide amazing value to your customers with the products you sell. Now, you have the opportunity to boost that value by providing free promotional swag that they can use throughout their day-to-day lives. You’ll be impressed by how much this small gesture can increase brand loyalty among your clients.
Support a Sense of Unity
If you’re creating personalized swag for a school or team, take note of the way these items can inspire a sense of unity and togetherness for everyone involved. Custom products like T-shirts, sweatshirts, and office supplies can display school colors, team logos, and other unique aspects of your organization.
Allowing the members of your team or student body to contribute to the design process can make this experience even more meaningful.
Your students and staff will be especially proud to wear and use their customized products knowing they had a hand in designing the image, color scheme, and tagline. You may even notice higher productivity levels among your team after this unique bonding activity.
Design Your Own Custom Promotional Products Today with Groggy Dog
With Groggy Dog, the possibilities for your perfect promo products are truly endless.
No matter what types of items you prefer and how many you need, our experienced team is ready to provide you with high-quality personalized items on your ideal timeline. Additionally, we offer various styles of printing for logos and writing, including screen printing and embroidery.
It’s time to take your branding to the next level with Groggy Dog. Contact us today to learn more about our process or get started designing your next batch of personalized swag!
