Let’s face it: everyone loves free stuff. That’s why one of the best ways for brands to connect with consumers and create loyal customers is to start by giving away some complementary items.
When brands are giving away products to current or potential customers, their main goal is to make an impression. There are a few different ways to do this, and it all depends on the type of complementary goods you’re giving away and in what setting.
During in-person events like festivals or street fairs, when brands are present, the go-to freebie is a swag bag with a few branded items inside. However, if you’re connecting with your audience remotely by sending something straight to their home or office, a custom swag box is the best choice.
Why Create a Custom Swag Box?
A custom swag box is the next level up from a swag bag. These boxes are usually heavily branded and include either more items than an in-person swag bag would, more high-value samples and promotional products, or a combination of both.
While swag bags are designed for anyone who walks by a brand’s booth at an event, swag boxes are custom-built for the individuals or businesses they’re addressed to. That’s why the items are of higher value and are often tailored to suit one specific audience rather than a wide variety of consumers.
Sending swag boxes to loyal customers, influencers, and companies you’re seeking partnerships with is a great way to extend your brand’s reach, strengthen existing relationships with important clients, and build new relationships. Each custom swag box should completely encapsulate what your brand is and what it can offer to the world.
How to Build a Custom Swag Box
Not sure how to start building a custom swag box for your brand? You may want to create a variety of swag boxes to suit multiple marketing pushes throughout the year. However, it’s a good idea to have one standard swag box that acts as a great introduction to or reminder of your brand all year round.
Here are a few of Groggy Dog’s top tips for creating your ideal custom swag box.
Determine Your Audience
Before you can decide which items you’ll want to include in your custom swag box, you’ll need to take stock of who will receive the box.
Are they current customers who are already familiar with your brand and understand what your company is all about? Are they new customers who need the full rundown of your branding and mission? Are they another business that you want to collaborate with in some way?
Knowing your audience will help you to determine what kind of messaging to include in the custom swag box, which products, and how many items.
Keep Your Branding at the Forefront
Whether your custom swag box is going to a loyal customer or a brand-new prospect, your company’s branding should be unmistakable throughout the box. Branding starts with the packaging you choose and extends to the outside of the box, which are the first two things the recipient will see.
Of course, the inside of your custom swag box should have all of your brand’s signature colors, designs, and fonts. All items within the box should also share the same design. This way, your brand voice will speak loudly even once the items are taken out of the custom swag box and used.
Choose Items that Your Customers Will Use
One of the most important traits that customers tend to look for is the value that a company’s branding or products can add to their life. With this in mind, make sure to choose the items that go into your custom swag box with consideration for what your customers are most likely going to use on a regular basis.
Some commonly used items that fit easily into most swag boxes are mugs, pens, T-shirts, water bottles, stickers, and pins. Your swag box should include a variety of different items that all feature either identical or complementary branding designs.
Build Your Perfect Custom Swag Box with Groggy Dog
Custom swag boxes are one of the most effective ways to increase sales and boost customer satisfaction for your business. Our team at Groggy Dog can help with every step of the custom swag box creation process, from initial ideas to the finished products. Contact us to learn more.