Certain brands need no introduction. You recognize them as soon as you see their logo. That includes the golden arches immediately sparking the image of french fries. The iconic check mark imploring you to just do it. Not even children are immune to effective branding. There’s a reason why kids manage to recognize a Toys R’ Us logo years before they can even spell the word toys. You may be thinking that branding is only important for super brands, but that’s not the case. A strong branding strategy is a crucial part of a school’s success too. Whether someone’s never heard of your school before, or they’re currently enrolled, your logo has the power to establish strong relationships and fortify old ones.
You only have one chance for a first impression and your brand is no different. When someone sees your school’s logo or motto for the first time, what perception does it evoke? It should align with your school’s purpose or mission statement so it builds trust in everyone that encounters it. All marketing for your school should remain consistent in tone and imaging to ensure the messaging is clear. Anywhere your school logo appears it should look crisp, clean and professional so the message you communicate isn’t drowned by distraction. As the identity that represents your school, it’s crucial to get it right every time.
Your brand speaks for you even when you aren’t there. Anytime someone wears a school t-shirt or wears a hat representing the mascot, your school receives additional exposure. It’s an opportunity to persuade a parent to enroll their child in your school. You can’t create a relationship or share what your school’s values are if the prospective family doesn’t even know you exist. Consider every promotional item you create an opportunity to introduce yourself to a potential student. What impression do you want them to have?
One of the most important effects of a school’s strong branding strategy is the resulting sense of pride in current students. Every school sweatshirt, field day t-shirt, or team cap reinforces the value proposition for students. Your motto should illicit a sense of nostalgia among alumni. Parents should feel confidence and trust. Create ample chances for your school community to engage with the brand by providing the promotional products to do so. Encourage use of these items at field days, homecoming games, and alumni networking events to solidify your messaging.
Groggy Dog specializes in full service promotional products and can help with your event marketing and branding. Over the years, we’ve built an outstanding reputation with our clients including various schools. If you need help with your school’s branding, contact us for everything from logo design to screen printing and embroidery. Our dedicated team is looking forward to working with you.